SOMERSET, N.J. / LONDON – October 13,2014 – Central to its practice expansion as the definitive, go-to resource for unlocking business value, Alliance Life Sciences Consulting Group, a leading global life sciences consultancy and technology provider, announces the release of its White Paper “Building the Right Relationships with the Right Customers”. The paper tracks the pharmaceutical industry’s shift toward a customer-centric business model that demands brands to think differently about their relationships with customers.
“Today, consumers want to reach out to a brand on their terms to get the information they want for their individual needs,”says Anne Stroup, vice president of Strategy, who will be available for interviews at Digital Pharma East, Oct. 21-24, 2014, in Philadelphia. “The customer-centric evolution is built on data, analytics, customer connectivity, continuous change and technology. By integrating new intelligence and methodologies to solve today’s challenges, a brand can adopt some customer-centric practices to drive growth and optimize investment.”
Stroup explains that the complete evolution dictates an organizational change to implement a new level of intelligence and technology. The paper provides insights related to:
- Integration of Big Data with traditional data sources
- New customer centric analytics approach
- Moving customer engagement beyond multi-channel marketing Measurement methodologies for the customer centric environment
- Path toward technology enablement
Stroup adds, “This new level of complexity requires content planning, creates medical legal review challenges, demands cross-channe lcoordination and necessitates a strong technology infrastructure. A significant journey remains to operationalize the customer-centric model.”