MDX - Data Stewardship & Digital Identity Matching
MDX provides a single, master prescriber record with a persistent, unique key that is conformed, maintained and cross-referenced to multiple customer masters in various touchpoint systems throughout the enterprise.
MDX is a key enabler of many best-practices in Pharmaceutical sales management and operations, including:
- Improving the effectiveness and efficiency of Customer Relationship Management initiatives by increasing the point in time accuracy of customer information assets to subscribing systems
- Establishing a centralized, enterprise-wide, conformed view of the Prescribers universe, including Institutions, Outlets, Group Practices, and Health Care Plans
- Reducing operation and maintenance of multiple redundant customer data repositories
- Providing intelligent “opt in” synchronization services, enabling existing systems to contribute to the master data solution without requiring costly changes to those systems. Reducing the manual effort to “scrub” customer information