A key sales strategy for pharmaceutical manufacturers is creating or changing prescriber behaviors; ideally influencing the right prescribers to leverage your company’s pharmaceutical products to improve patient outcomes.
Influencing prescriber behaviors is predicated based upon understanding it, which requires the ability to aggregate prescriber information across your organization and third party “touchpoints”. Without a “single view” of prescribers this aggregated information is meaningless.
Alliance's MDX solution is a leading industry platform for standardizing and cleansing third-party life sciences customer data. We deploy the solution in a CLOUD environment and offer Operational Support services as well as Data Stewardship.