Pharma & Business Intelliegence Analytics
Our analytic approach to your business brings together expanded data sources viewed through a customer-centric lens.
Look beyond your current data framework and integrate commercial data sources that have not traditionally been evaluated together before.
All solutions begin with a deep understanding of your customers’ attitudes and actions. Alliance broadens the traditional promotional assessment models with a promotional and macroeconomic framework.
Our customer-centric business analytics lens uncovers relationships between customers, brand proposition, promotional activity and investment in order to:
- Identify true customer value potential
- Predict how to influence behavior
- Define an optimal promotional mix
Our analytical business solutions uncover actionable insights leading to new customer, engagement and investment strategies.
Through innovative data exploration and a customer-centric analytics lens, we uncover new relationships between customer attributes and actions that enable you to build a relevant and profitable relationship with your customers.