Industries

OTC & Animal Health

Alliance Life Sciences helps promote and protect some of the best known household health brand names. 

Commercial Challenges – Over-the-counter and animal health companies face challenges separate from traditional pharmaceuticals, especially patented human health medicines: 

• More cost pressure and competitionVery different distribution and marketing levers from human prescription health
• Direct-to-customer channels and regulations that vary widely by country
• Keeping free of revenue-interrupting compliance challenges, including communications around recalls, in a sensitive consumer-brand-name driven market

Alliance Services

Alliance helps keep revenue flowing and supports the full cycle of digital product promotional strategies and applications, like websites and mobile applications.

Sample Case Studies

Major OTC Brand Website Management – Helped a leading OTC manufacturer manage the full cycle of website content and changes, from promotion through recall notifications, for leading consumer brands.

Revenue-Impacting Compliance Remediation – Helped a leading OTC manufacturer remediate compliance issues that interrupted or had revenue-interrupting potential.

Global Company and Product Web Presence – Helped a global animal health company deploy a multi- award-winning SharePoint-based public country presence and website.

Web-Detailing of Veterinarians – Helped a “Top 5” animal health company implement a rich content tele/web-detailing application to educate veterinarians.