Closed-Loop Marketing
Closed-Loop Marketing enables pharmaceutical companies to gain an understanding of their customers through measuring the results of marketing and communication initiatives, and tracking the real-time response of targeted customer groups. Personalized, multi-channel communications and continuous feedback help increase quality customer interactions.
An effective Closed-Loop Marketing (CLM) program can help companies:
- Increase detailing quality with targeted messaging for customers
- Gain continuous feedback and insight from customer interactions
- Align communications and processes across multiple channels
- Drive analytics based on timely, seamless capture of customer feedback
Alliance provides services and solutions to assist customers with their CLM initiatives:
- Conduct a CLM maturity diagnostic
- Build and execute strategic CLM programs
- Develop multi-channel integration and campaign management strategies
- Develop business, logical, and system architectures to link business vision and mission to technology implementations
- Master data management of customer profiles, customer interactions, feedback and other external data sources
