Master Data Management

Alliance works with clients to implement customer, product and alignment master data management solutions. These solutions provide clients with the ability to consolidate and assemble "best of breed" master records using combination of attributes from multiple trusted data sources. We leverage best practices for cleansing, enabling the ability to report and analyzing data based on complex organizational hierarchies and affiliations.

Alliance prides itself as a pioneer in the Customer Data Integration (CDI) market and the first company to offer CDI in a "Software as a Service" environment. Effective CRM requires comprehensive management of customer data, while encompassing an understanding of the underlying relationships. For the Pharmaceutical industry, this is an elusive proposition, since relationships among customers involve healthcare professionals, institutions, group practices, group purchasing organizations, wholesalers, PBMs, government agencies and managed care organizations. Alliance MDM solutions maintain and synchronize customer data sources and systems across the pharmaceutical commercial operations enterprise; they also maintain the relationships and affiliations between customers that are critical to understand trends and behavior in the market.

Our Solutions Include: 

MDM Framework- Master Data Strategy & Governance - Alliance's Master Data Framework is a comprehensive methodology that combines architectural best practices for master reference data, business analysis and strategy development for cross-functional utilization of master data, business process and organizational change management and technology architecture and implementation. In developing the business and technical requirements for master data, Alliance pays particular attention to the governance and stewardship processes that are critical to any master data initiative.

MasterMATCH for Healthcare Professionals-  Alliance's Master Data Management Center of Excellence houses the infrastructure and provides outsourced services for its MasterMATCH platform. These services include acquiring data feeds from clients, applying business rules, establishing the matching and survivorship functions and returning cleansed data. The client can also perform manual or exception matching from their site using the MasterMATCH web-based manual resolution console.

Software as a Service-  Pharmaceutical firms have leveraged Alliance's "On-Demand" MasterMATCH technology to enable rapid and effective management of customer master reference data. A robust healthcare professional customer master allows client to accurately organize and report sales activity by entities such as customers, products, geography and sales force alignment. MDX incorporates best practices for cleaning, matching, merging and grouping complex healthcare provider information (including healthcare professionals, institutions, organizations and group practices) and enables the ability to report and analyze data based on complex customer relationships and affiliations.

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